Scientific Looking in Cultural Contexts

Topic 1: The Digital Body

http://www.hemmy.net/2007/09/09/amusing-natan-jewelry-advertisement/

These two Ads are from famous jewelry company Natan. They put a quirk on the before and after handing someone a piece of jewelry. The photos show that even ugly men can become good looking when women accept their rings.

This Ad uses same people’s face and changes their features for main idea indication. It shows the jewelry too important to effects woman’s imagination for a man. Some digital photo edit soft wares can help to complete this purpose as we saw.

This Ad exhibiting objective phenomenon focuses on a society fact between man and woman. It is a good issue to discuss the value of looking, especially in sexual relationship. Meanwhile it discovers the role of jewelry in women’s life, stresses the main point.

Topic 2: Visualizing Pharmaceuticals

Example: Relacore

Relacore is a weight loss aid that has been engineered around the theory that increased stress equals the increased storage of fat, specifically the harmful fat around your midsection. A pharmaceutical company creates this product and claims that the Relacore with cortisol fights and shrinks belly fat, reduce stress, reduce mild anxiety, and reduce certain types of depression while increasing energy.



Relacore doesn’t give us a comprehensive list of ingredients and with so much already against it we feel that this product should be avoided. There are plenty of products available on the current market that contain proven ingredients and that will give you the weight loss edge you are looking for. You suggest you find something else and leave Relacore to rot on shelf.


People usually watch advertisements and knowing the information from media rather than from medical personnel. Therefore, the way the pharmaceutical company promotes their product directly to the consumers. The consumers could buy the medicine without a prescription.

It is not ethical because the way the advertisement only show to the customers the effectiveness. Those aggressive loosed-weight people would be attracted easily by the exaggerate advertisements.