The Global Flow of Visual Culture

1.Cultural Imperialism:

Example: American Series

Take the American Series as an example, the media products of the America that represent some parts of America culture. It has been influencing lots of young people who have different culture background around the world. For most America series, when we are watching, we not only get entertainment, but also absorb the concept unconsciously of two sides of gender in current America culture. At the same time, most of us probably have already forgotten to concern the concept of our original culture background. This is a cultural Imperialism in our generation.

Not only the entertainments such as movies and cartoon influence other cultures but also language is the most important element. We may say it is a powerful imperialism; McDonald’s would be a good example.

Moreover, American popular culture is not also effect teenager, but also effect adult. More and more women agree with the sex concepts of the American Series “Sex and the City”. Therefore, to sum up, it’s important that American is a capitalism society and contains lots of media information.

2. Global Niche Markets

Example: eReader

Niche marketing is a process of finding small but potential profitable market segments and designing custom-made products for them. A niche market is a focused, targetable portion of a market. Any company wants to be a member in Niche market, need to face on worldwide for developing his business.

eReader is one of a niche market products; it likes Barnes & Noble Nook . If it compares with ipad or other tablets, it is easy to discover that its only has reading and browsing function. The main advantage is that it is easy to carry on. Even if the price is superiorities than tablets, how marketing this nonfunctional item and attracting customers’ sight, it would be a big issue for sellers. Definitely there are many people love it as a useful tool for reading, so that it has its own market shares in desktops.

3.Global Brands

Example: Apple computer Inc.

Recently “Apple” is famous because “Apple” has good reputation of their brand image. They design a clean and simple user interface for the appearance of the computer. It also has its own operating system, which is more stable comparing with other software cooperation. You can set more than twenty different languages on the apple products. For desktop, when you buy it from different countries, you can get different kinds of languages system where you are. That make the brand becomes globalization and leads to “Apple” become one of the global brands in the world.